Best advertising story
Over Half of UK Marketers Use AI to Drive Black Friday Pricing and Deals
More than half of UK marketers (54%) are now using AI to determine pricing and offers for this Black Friday, ...
Best advertising story
Unlocking Loyalty: The Data Mistakes Brands Must Avoid to Elevate Customer Experience
Today’s brands increasingly recognize that an exceptional, in-the-moment customer experience is a powerful way to differentiate themselves in a competitive ...
Best advertising story
Optimizely Unveils Game-Changing Personalisation Platform at Opticon London
Optimizely, a frontrunner in digital experience platforms (DXP), has just unveiled a game-changing solution—Optimizely Personalisation—at Opticon London. This innovative launch ...
Business
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Business
How to Become an IT Project Manager
Becoming an IT project manager allows you to combine your technical expertise with your leadership skills. Tasks such as completing ...
Lead Article
The Power of Text Message Marketing: Revolutionizing Customer Engagement
In today’s digital age, businesses are constantly seeking innovative ways to engage with their customers and stay ahead of the ...
Tech
The Complete Guide to Safeguarding Your Computer
In the rapidly evolving digital age, safeguarding our datafrom potential threats is of utmost importance. From identity theft to malware ...
Email Marketing
B2B email marketing – here’s how to stop your marketing emails going to spam
Approximately half of the email communication on the planet in January 2021 ...
B2B lead generation tips every business needs in 2022
For 67% of companies, lead generation is the only metric they use ...
3 email marketing fails that can be turned into wins
Email marketing was one of the hottest buzzwords of the past decade, ...
Online Marketing
Digital Marketing Strategy Tips
Digital marketing is a powerful tool that can dramatically improve the reach of your brand and allow you to target a wider audience online. While it has …
How Does Headless CMS Work?
Headless CMS (Content Management System) might seem a little confusing, ...
Common issues people have with Facebook
Facebook is undoubtedly the largest and most popular social media ...
Social Media
Monetizing Your Blog: From Affiliate Programs to Collaboration with Advertisers
In the vibrant and ever-evolving arena of digital marketing, blogging has carved out a significant niche, offering creators a dynamic platform to voice their insights, stories, and expertise. …
Apps
New : Food.Social is a small hub with big ambitions, launching in London first
Ground-breaking new platform Food.Social, set to revolutionise the dining experience, has teamed ...
How to find the best social media contest and sweepstakes ideas
It has become a given that, in order to have a successful ...
6 common social media marketing mistakes you might be doing
One of the best ways to up your digital marketing is by ...
Events & Awards
Advertising
The Benefits of Sound Equipment Hire for Event Hosts
Hosting an event can be a fantastic way to bring people together, showcase a project, or simply celebrate life. However, putting on a successful event ...
Events & Awards
Events : “How live audiences improve performance” … Eddie Jones today
England Rugby Head Coach Eddie Jones to share thoughts on how live audiences improve performance and how to coach in isolation at the CI Group’s ...
Events
To London and back (virtually) – CI Group race to raise money for charity
A team of event organisers, digital marketing specialists and creatives from the CI Group have turned their lockdown exercise regimes into a charity fundraising event ...